Telecom operator Tata DOCOMO has launched an IVR based sex education and awareness service on its network, powered by IL&FS Education. Subscribers need to dial the short code 529222 from their Tata DOCOMO mobiles and listen to information certified by the Family Planning Association of India (FPAI) related to sexual and reproductive health. It comes at a rental of Rs 10 for 10 days in addition to browsing charges of 1 paise per second. The service is available in English, Hindi and Marathi languages and will soon add Oriya, Bengali, Gujarati, Tamil, Telugu, Kannada and Malyalam to this list. IL&FS Education and FPAI had announced the Sparsh sex education program, which consisted of 12 modules in FAQ format,available in 12 Indian and 6 international languages in Male and Female voices, according to IndiaInfoline. Our take is that the service the…
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