The deals space is the flavor of the season in India, and the latest to join this business is Intel Capital funded BuzzInTown. BuzzInTown, which lists events taking place across 18 cities in India, including books and exhibitions, concerts, movies, theatre, sports, etc, is now monetizing by pushing a deal a day to users. Judging by the site, they started surfacing group deals on October 14th.
The opportunity for Buzzintown:
– Monetization: they already have users coming in to check event listings, so the intent is already there, and surfacing city specific event related deals could work rather well for them. So far, the monetization on the site appears to be through advertising on their site – we noticed two ads, one of which was for Intel – and perhaps syndication of listings.
– Registration & Daily Deals newsletter: applying for the deal requires registration (details), so this will help Buzzintown create a database of registered users to target. We’d mentioned earlier that BuzzInTown needs to push newsletters – weekly or even daily; the daily deal fits well into this plan. However, BuzzInTown appears to be doing things the other way around – asking users to sign up for a daily deals newsletter.
Note that on the face of it, this doesn’t appear to be a group buying initiative; instead it’s a daily deal. Like we’ve said before the deals businesses are helping increase retail participation online, and that’s good for the ecosystem.
P.s.: thanks for the anonymous tip-off.