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RIM Acquires Mobile Content Platform Co Cellmania

Research In Motion, the makers of Blackberry, have acquired Cellmania, a mobile content platform company and application and content storefront provider, according to a note on Cellmania’s website. In an email sent out to content partners in India (a copy below), Cellmania has said that its team has joined RIM, and no reduction in staff is planned; they’ve also asked developers and content partners to join the BlackBerry Developer community. The terms of the deal have not been disclosed. In India, Cellmania powers Airtel App Central, the applications storefront for India’s largest telecom operator.

Mountain View, California, USA headquartered Cellmania was founded by Dr. Ronjon Nag, (CEO and Co-Founder) and Neerav Berry (COO and C0-Founder) in 1999. Dr Nag’s previous company, Lexicus, which developed speech and handwriting recognition technology, was acquired by Motorola in 1993.

Apart from Airtel, its website lists Orange, Sprint, Telefonica, Telstra, Telus, T-Mobile, Virgin Mobile, 3, AT&T, Boost mobile, Kajeet,  O2,  NHoldings and Yes Optus as customers. According to a press release in March 2010, Cellmania has 23 customers.

A copy of the mail sent out to partners in India below.

Dear (name removed),

As you may be aware, Cellmania is joining Research In Motion (RIM) to help strengthen RIM’s focus on mobile content and the BlackBerry ecosystem. This change should have no impact on your ability to supply content to and generate revenue from Cellmania’s Channels. You can find additional details about the transaction on the Cellmania website: www.cellmania.com and the series of questions and answers at the bottom of this email.

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As well, we would like to extend you an invitation to join the BlackBerry Developer Community. With over 46 million subscribers, developing for the BlackBerry Application Platform enables access to a large and growing market of customers. We encourage you to join the BlackBerry developer community by registering on BlackBerry DevZone to access free tools and resources available to help you build applications, and programs and support to help you build your business. You can also follow the team on twitter (@blackberrydev) and the BlackBerry Developer Blog, or attend the 2010 BlackBerry Developer Conference in San Francisco, September 27-30, 2010.

For over 11 years, Cellmania has been powering mobile ecosystems with the goal of helping all participants make money. We sincerely appreciate the trust you have placed in us to help achieve your goals and we look forward to continuing to earn that trust.

Ronjon Nag, CEO and Co-Founder, &
Neerav Berry, COO and Co-Founder,
on behalf of the entire Cellmania Team


We’ve put together a list of questions and answers to provide you with more information.

Q: What will happen to Cellmania’s Channels (Mobile Operators)?
A: In short, nothing. Cellmania’s channels will continue to have a business relationship with Cellmania that allows for the supply of aggregated mobile content and operation of mobile storefronts.

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Q: What happens to the content we submitted to Cellmania’s Channels?
A: There is no impact to your content. It will continue to be sold or go through the channel-specific approval process.

Q: Can I continue to submit new content to the Cellmania Channels?
A: Yes, it is business as usual.

Q: Will Cellmania be growing its Channels base?
A: Cellmania plans to selectively grow its channels.

Q: Is Cellmania looking to work with more developers?
A: Yes, Cellmania continues to aggregate and supply content into its Channels. We’re always eager to work with new companies.

Q: What is happening to my point of contact at Cellmania?
A: All Cellmania employees will remain on. There is no plan to reduce the staff.

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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