DTH service provider Dish TV has crossed the 8 million subscriber mark, 1 million new subscribers in less than six months of the current fiscal. The company claims that this figure is 57% more than what it added for the same period last fiscal. Of this, 0.64 million new connections were added in the first quarter of this fiscal, primarily due to the FIFA World Cup. Dish TV had 5.3 million subscribers by the end of December 2009, and this accelerated growth in subscriber addition has resulted in a revised target of 3 million subscriber additions for FY11. The previous target was 2.5 million subscribers. During the April to June 2010 quarter, Dish TV reported a reduction in average subscriber acquisition cost – down to Rs 2147, from Rs. 2383 in the previous quarter.
With 200 days of sporting events, sport remains the main drive for the over 250 channels and services providing DTH platofrm. India is rapidly taking over US, the current leader in terms of number of DTH connections, adding 2 million DTH subscribers every quarter as compared to 1.5 million in the US. There are 23 million DTH users in the country. In the month of June 2010 itself, 240,000 DTH connections were activated, 83% more than June 2009.