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Changing Content, Usage Trends, Regulation & More From CII’s Digital Media Conference

A barrage of industry insights and opinions presented with flair and valiantly defended, plus cliches (we counted "content is king" six times within an hour) and mixed outlooks: yes, we did expect something like this from a conference involving the media and entertainment industry. The day-long CII organised conference "The Digital Revolution: Managing Media & Entertainment Business In A Digital Era" held recently witnessed a plethora of top business minds of the two sectors congregating in rainy Mumbai. They discussed a slew of topics - from changing content to monetisation, social marketing, piracy, regulation of TV news and latest trends. Outlook For Digital Media Sector, The Next 3 Years, No Integration India's mobile and broadband connectivity will help digital media do in five years what traditional media took 20 years to accomplish, said Ronnie Screwvala, Chairman & CEO of UTV Software Communications and co-chairperson of the CII National Committee on media and entertainment, adding a concerned note: "But there is a need to change the current media mindset. There are tremendous things we need to  do and identify. Content creators - conventional media, movies, new media and social sites - have to emerge and not just remain in content." Kalli Purie, head of India Today Digital, said integration of TV, magazines, newspapers, radio and Internet media firms will happen but NDTV's Pachauri countered saying there will not be any consolidation since 40% of the applicants for TV news channels - real estate owners and politicians - are in it for…

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