SREI Sahaj, the company setting up 28,000 broadband enabled Common Service Centers in rural India in a public-private partnership, has tied up matrimonial classifieds company Consim Info (BharatMatrimony.com). SREI has the mandate for setting up CSCs in the states of West Bengal, Bihar, Assam, Uttar Pradesh, Orissa and Tamil Nadu. As of 31st May 2010, 79,043 CSC's had been rolled out in India (pdf), but it is unlikely that the government met its deadline of June 3oth for completing rollout, especially since some CSC licenses have been cancelled. A complete list of companies operating CSCs here. Spice Digital has a tie-up with CSC co Zoom Developers for mobile services. Matrimonial Segmentation? Now BharatMatrimony has over 250 matrimonial sites, segmented religion and region and community, and we wonder which of these sites will be made available through Chaakri. Segmentation could come in handy, so it's likely to be a new interface, with segments pertaining to the site highlighted. One change that Bharatmatrimony will have to make, given that many of these CSCs will reach out to communities in areas where English isnt the first or second language, is launch a language interface. How many people will want to use an assistant at a village to browse a matrimonial website in English? And is there a need for matrimonial sites in rural India? Rural Plans: Expensive Registration is free for the villager, and there is an incentive for the assistant / Village Level Entrepreneur (VLE), who gets Rs. 45 per registration, and…
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