wordpress blog stats
Connect with us

Hi, what are you looking for?

Nazara Inks Electronic Arts Deal For India, Sri Lanka & Bangladesh

Nazara Technologies has inked an exclusive tie-up with gaming major Electronic Arts for India, Sri Lanka & Bangladesh: the deal gives Nazara the rights to distribute the EA Mobile catalog to carriers, third party channels, aggregators, retail channels and local OEMs in the three countries. The terms of the deal, whether based on a big fat minimum guarantee or just a simple revenue share, have not been disclosed; neither has the length of the deal. EA content was previously being distributed off-deck by UTV owned Indiagames; Nazara, in its announcement, has laid claim to holding 40% marketshare in India, serving 200,000 game downloads a day.

Our take is that Electronic Arts’ premium catalogue is likely to be used by Nazara to open doors: enter new markets and ink new telecom operator relationships to expand its distribution, not just for EA content, but it’s existing catalog as well. The EA Mobile catalog includes Tetris, Bejeweled, The Sims, Need For Speed, Monopoly, Yahtzee, Madden NFL Football, FIFA Soccer and NASCAR.

Nazara has partnerships with Airtel, Spice, Idea, Vodafone, BPL, Tata Indicom, Reliance Communications and Spice Digital. It also develops content related to Sanjay B Jummani (numerologist), Virender Sehwag, Archie Comics, GM Viswanathan Anand among others.

In a prepared statement, Nazara CEO Nitish Mittersain suggests that the EA Mobile catalog of games will “put mobile gaming at the forefront of 3G content consumption”; we think that is wishful thinking, but perhaps the Sri Lankan market, where 3G services are already live, will be the test of that.

Mobile gaming in India has always been characterized by excessive hype, like location based services; I feel that the mobile gaming market in India has been diluted by large number of games focusing on brands, not game-play; that shouldn’t be an issue with EA games.

Related:
Nazara To Bring Archie Comics Onto Mobile, Regional Languages?
Comic VAS: Nazara Brings Cartoon Network To Mobiles
Nazara Brings Mobile Community Cellufun To India

Advertisement. Scroll to continue reading.

Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.

News

Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.

News

This article addresses the legal and practical ambiguities in understanding the complex crypto ecosystem in India.

News

It is widely argued that the PDP Bill report seeks to discard the intermediary status of social media platforms but that may not be...

News

Looking at the definition of health data, it is difficult to verify whether health IDs are covered by the Bill.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ