wordpress blog stats
Connect with us

Hi, what are you looking for?

Nazara Inks Electronic Arts Deal For India, Sri Lanka & Bangladesh

Nazara Technologies has inked an exclusive tie-up with gaming major Electronic Arts for India, Sri Lanka & Bangladesh: the deal gives Nazara the rights to distribute the EA Mobile catalog to carriers, third party channels, aggregators, retail channels and local OEMs in the three countries. The terms of the deal, whether based on a big fat minimum guarantee or just a simple revenue share, have not been disclosed; neither has the length of the deal. EA content was previously being distributed off-deck by UTV owned Indiagames; Nazara, in its announcement, has laid claim to holding 40% marketshare in India, serving 200,000 game downloads a day.

Our take is that Electronic Arts’ premium catalogue is likely to be used by Nazara to open doors: enter new markets and ink new telecom operator relationships to expand its distribution, not just for EA content, but it’s existing catalog as well. The EA Mobile catalog includes Tetris, Bejeweled, The Sims, Need For Speed, Monopoly, Yahtzee, Madden NFL Football, FIFA Soccer and NASCAR.

Nazara has partnerships with Airtel, Spice, Idea, Vodafone, BPL, Tata Indicom, Reliance Communications and Spice Digital. It also develops content related to Sanjay B Jummani (numerologist), Virender Sehwag, Archie Comics, GM Viswanathan Anand among others.

In a prepared statement, Nazara CEO Nitish Mittersain suggests that the EA Mobile catalog of games will “put mobile gaming at the forefront of 3G content consumption”; we think that is wishful thinking, but perhaps the Sri Lankan market, where 3G services are already live, will be the test of that.

Mobile gaming in India has always been characterized by excessive hype, like location based services; I feel that the mobile gaming market in India has been diluted by large number of games focusing on brands, not game-play; that shouldn’t be an issue with EA games.

Nazara To Bring Archie Comics Onto Mobile, Regional Languages?
Comic VAS: Nazara Brings Cartoon Network To Mobiles
Nazara Brings Mobile Community Cellufun To India

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



By Rahul Rai and Shruti Aji Murali A little less than a year since their release, the Consumer Protection (E-commerce) Rules, 2020 is being amended....


By Anand Venkatanarayanan                         There has been enough commentary about the Indian IT...


By Rahul Rai and Shruti Aji Murali The Indian antitrust regulator, the Competition Commission of India (CCI) has a little more than a decade...


By Stella Joseph, Prakhil Mishra, and Surabhi Prabhudesai The recent difference of opinions between the Government and Twitter brings to fore the increasing scrutiny...


This article is being posted here courtesy of The Wire, where it was originally published on June 17.  By Saksham Singh The St Petersburg paradox,...

You May Also Like


Airtel and Reliance Jio now account for as much as 65% of India’s total Mobile connections. BSNL has just 10%. While Reliance Jio and...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ