Update: we contacted Komli Media to get a sense of how they’re doing as a business and where they plan to invest. Prashant Mehta, COO, Komli Media, declined to share any substantive details – which is entirely their prerogative; mostly fluff – he said that revenues have increased multifold since a year and a half back, but declined to share by how much; Mehta says that the advertiser base has grown substantially, but again, declined to share by how much. Komli expects to be a $30 million business by the end of next year, by leveraging Postclick and rolling out Komli’s technology platforms in the South East Asian markets. Mehta did not disclose which markets they plan to expand to, how many people they intend to hire, or exactly where they plan to invest the money raised, except technology and people.
Earlier: Advertising network Komli Media has raised $6 million in additional funding from existing investors Nexus Venture Partners, Helion Venture Partners, and Draper Fisher Jurvetson. Komli had previously closed $7 million in investment from the same investors in 2008.
The ad network will use this round of funding to finance its expansion across the Asia Pacific region: Komli had recently announced the acquisition of PostClick, an Australian site representation firm, in a cash plus stock deal, through which it had acquired representation for publishers such as Bloomberg and HotFrog. Komli also represents Facebook, Expedia and Bloomberg, and claims to reach 30 million unique users across categories and regions. Our conversation with Komli COO Prashant Mehta following the Postclick acquisition here. Komli has around 90 people across 8 offices now.
In India, Komli competes with the likes of AdMagnet (funded by Sequoia Capital), NetworkPlay (funded by Capital18), Ozone Media (funded by IDG), Tyroo (in which Yahoo has stake),
There are two components to Komli’s business – one is their advertising network, and the other is their analytics business Vizisense. Komli intends to use the money to fund investments in video, mobile and brand measurement solutions, and increase the panel size for its audience measurement systems.
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