wordpress blog stats
Connect with us

Hi, what are you looking for?

Cleartrip Expands Small World Partnerships To Yahoo, Flickr; Suggestions, Licenses

Online Travel Agent Cleartrip.com has re-introduced its travel guide Small World as a comprehensive mash-up, with partnerships with Yahoo, Flickr and Lonely Planet for content. Small World had first been launched by Cleartrip in 2006, in partnership with Loney Planet guide.

What Small World does very well: it gives you instant access to comprehensive information, on over 3.2 million unique places, according to Cleartrip. I was in Patna over the weekend, and a search for Patna reveals the following: The temperature (tepid, at 42 degrees), currency conversion, minimum Airfare from Delhi to Patna for the next 5 weeks, average room rate in a 3 star hotel in the city, Photographs from Lonely Planet and Flickr, Hotels rates and user rating, and interesting places to visit.

This new version was first demo’ed at TEDxMumbai* in April:


While Small World has adequate information, probably more than many sites, I do feel that it could do more as a mash-up.

1. Wikipedia Integration: When travelling, I tend to look at Google Maps for the place on my mobile, with the Wikipedia layer integrated. In terms of places of interest, I noticed that neither there were locations which were included in Small World and not in Wikipedia, and vice versa. Cleartrip could combine the two, and get the best of both Lonely Planet and Wikipedia; some of us are history buffs, and like to get a historical context to the places we visit. Cleartrip is using Google Maps on the site anyway.

Advertisement. Scroll to continue reading.

2. Event Integration: Perhaps in collaboration with one of the many event listing sites, Cleartrip could also offer users details of interesting events in a city that they’re planning to visit; events do impact some travel plans. For example, last year, when in Koh Samui, I missed the Full Moon party by one day; had I known about it earlier, I’d probably have altered my plans accordingly. The tough part, though, would be trying to find the one event listing partner with accurate information for the entire globe, and then curating the events based on the audience

3. User Generated Lists: One other way for Cleartrip to collect rich city-specific information would be to allow its users to mark out places they intend to visit on the map and print their schedule. Particularly in case of International travel, a map would help Cleartrip users estimate time of travel, and plan their trip accordingly. One could also allow them to share with others, a list of their favorite places in a city, and why they would recommend visiting those places, and share the information with either their friends or others. For example, Lonely Planet doesn’t mention the breathtaking Satiburi Samui golf course (the photos don’t do it justice) overlooking the beach at Koh Samui.

(update) 4. News Integration: The other context that one looks at while visiting a city is the latest news associated with it, particularly when travelling internationally. For example, you would probably like to avoid a place if there’s a recent instance of conflict. The best case scenario for news – it gives you something to talk about with the locals. That said, news can also be misleading – for example, the attack on north Indians in Mumbai last year were limited to a few locations, but reading the news reports, you’d imagine that it was all through the city. Nevertheless, news related context is important.

Also read: On Integration Of Maps With Social Networks, Events, News & More


It’s worth pointing out that Flickr is not at liberty to share with Cleartrip all the photographs uploaded by its users, and the use of content by Cleartrip is for commercial purposes. Saad Akhtar raised the issue of Cleartrip using a Creative Commons – non commercial licensed content in Small World earlier today.

Advertisement. Scroll to continue reading.

To their credit, Cleartrip immediately accepted their mistake, apologised and has since taken the content down. Interestingly, they also pointed out that they intended to only integrate the following types of content, which are allowed can be used under specific conditions:
1. No Copyright Restriction
2. Attribution-No Derivative Works 2.0 Generic
3. Attribution-Share Alike 2.0 Generic, and
4. Attribution 2.0 Generic

* Disclosure: My attendance at TEDxMumbai (including trip to and stay in Mumbai) in April was sponsored by Cleartrip

Cleartrip Launches In UAE
Ganesh Devy’s Talk at TEDxMumbai
Travelocity Accuses Cleartrip CEO & Former Desiya MD of Data Theft
Updated: Tata Sons Gets Ownership Of MakeMyTrip’s OKTATABYEBYE Domain

Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.


When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.


The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.


In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...


By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

You May Also Like


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ