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Airtel App Central Completes 4 Months; CricketZone Top Paid, Mig33 Top Free App

Airtel App Central, the mobile applications store from India's largest telco Bharti Airtel, has clocked 13 million application downloads in 4 months, at a rate of 1.2 downloads per second, according to the company. Some notes on the performance: - Rate of downloads: The pace appears to have picked up: the company had reported 2.5 million downloads in its first month of launch, and over the three months since it has averaged 3.5 million downloads a month. - Apps: The store now offers 71,000 applications - which means that issue of application discovery should be worrying for developers; at the end of its first month, Airtel App Central offered only 1500 apps - Compatibility: up to 780 devices, from 550 devices at time of launch Note that discovery of applications is likely to improve, now that Airtel has launched an on device portal. Top Cities Top 25 Cities, in order: Bangalore tops the list in downloads, followed by Delhi, Mumbai, Kolkata, Ahmedabad, Chennai, Jaipur, Hyderabad, Kota, Pune; Surat, Jodhpur, Vadodara, Nagpur, Bhopal, Coimbatore, Udaipur, Indore, Mysore, Ghaziabad; Noida, Kannur, Hubli-Dharwad, Guwahati, and finally Ludhiana at number 25. Top Paid Apps According to a statement released by Airtel, Atul Binda, President (Mobile Services) for Bharti Airtel said that their 'Easy Single Click Purchase Mechanism' is working, and 32% of downloads are paid for. Wasn't double confirmation required for purchasing VAS? Anyway, with the increase in scale, the list below is remarkably different from the one at the end of the first…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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