wordpress blog stats
Connect with us

Hi, what are you looking for?

Updated: IPL Supports Rights Holders; vRock Bags IPL Mobile Rights

Update: In an unprecedented move, the Indian Premier League has put its weight behind the deal, reports PTI, sending “an advisory” to telcos that they should only source IPL content from the authorised vendor ‘vRock Mobiles’. We had questioned earlier on Friday whether these rights are worth anything at all, since telcos can provide the same info as generic Cricket updates, or any site can display ball by ball updates on WAP. I guess there must be a premium on the rights that the IPL has to justify.

Perhaps one should expect a stand-off now between the IPL and Telecom Operators. A court case pending in the Madras High Court also hinges on it. The media impasse hasn’t been sorted out, has it?

Earlier (March 5th) (by Preethi J & Nikhil Pahwa):
vRock Mobile Communications has signed an agreement with licensing partner Global Cricket Ventures for global – SMS, MMS and IVR rights for a period of five years. Not much is known about the company: we could not find a website, any previous deals, nor any earlier products. Today we’ve received calls from some mobile VAS companies today asking “vRock who?”, much in the same vein as that historical Cricket question: “Who is this Noel David?

vRock appears to be a new player in the game: according to the official statement from the IPL, “vRock Mobile Communications (VRMPL) is a private limited firm founded by three promoters namely – Mr. Ramesh Awtaney (Director), Mr. Vivek Gupta (Director) and Mr. Jatin Ahluwalia (Chief Executive Officer) who bring with them over 50 years of collective experience in mobile telephony and services, having created new business models, technology, mobility and marketing solutions.” The company is headquartered out of Gurgaon, with offices in Mumbai.

All Mobile Rights To vRock?

Advertisement. Scroll to continue reading.

vRock Mobile has bagged the entire bouquet of rights – CDMA, GSM, GPRS, MMS, WAP, EDGE and even 3G. It goes to include “any other mobile or desktop technology that is capable of sending or receiving SMS/MMS alerts, SMS/MMS contest/ activations and live audio commentary / IVR platform”. Sounds comprehensive…did they leave anything out?

The company will offer:

  • live score alerts (subscriptions as well as on-demand)
  • SMS contests – daily contests and “live, in-stadia” contests.
  • commentary over interactive voice response (IVR)
  • SMS subscriptions to latest IPL news, post-match party gossip, match statistics, etc
  • MMS pictures

What Are These Rights Worth?

MediaNama readers will remember that last year, Canaan Partners funded mobile VAS company Cellcast had received the mobile content rights for SMS, IVR and USSD updates, while Zenga Entertainment had the mobile live streaming rights. Zenga wasn’t able to adequately monetize their live streaming rights, as is apparent from  this debate at an ASSOCHAM conference.

But what about the SMS rights? Readers might remember a Madras High court case that awarded an interim injunction preventing 18 companies from sending SMS updates. Some industry execs however claim that unlicensed IPL SMS updates continue to be sent under the garb of ‘generic Cricket updates’. If that is the case, then why would anyone buy SMS rights. Similarly, if any WAP or web portal can put up live updates or ball by ball commentary by watching TV, then why buy official WAP or web portal rights?

Other IPL partners:

Yesterday, the rights to the Official IPL Mobile Application on the Apple iPhone, Blackberry and Android were given to Sigma Ventures and DCI Mobile Studios.

Advertisement. Scroll to continue reading.

Online ticketing website BookmyShow.com is the exclusive ticketing partner for the Mumbai Indians and Kings XI Punjab and official online ticketing Partner for Delhi Daredevils while Ticketgenie.in powers the ticketing option in the official IPL Site.


International Media Might Boycott IPL
Jose Felix On Cricket Nirvana’s Experience With Live Streaming Cricket Matches
Game On! News Channels To Give IPL 3 A Miss

Written By


MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.


Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.


This article addresses the legal and practical ambiguities in understanding the complex crypto ecosystem in India.


It is widely argued that the PDP Bill report seeks to discard the intermediary status of social media platforms but that may not be...


Looking at the definition of health data, it is difficult to verify whether health IDs are covered by the Bill.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ