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Updated: IPL Supports Rights Holders; vRock Bags IPL Mobile Rights

Update: In an unprecedented move, the Indian Premier League has put its weight behind the deal, reports PTI, sending "an advisory" to telcos that they should only source IPL content from the authorised vendor 'vRock Mobiles'. We had questioned earlier on Friday whether these rights are worth anything at all, since telcos can provide the same info as generic Cricket updates, or any site can display ball by ball updates on WAP. I guess there must be a premium on the rights that the IPL has to justify. Perhaps one should expect a stand-off now between the IPL and Telecom Operators. A court case pending in the Madras High Court also hinges on it. The media impasse hasn't been sorted out, has it? Earlier (March 5th) (by Preethi J & Nikhil Pahwa): vRock Mobile Communications has signed an agreement with licensing partner Global Cricket Ventures for global - SMS, MMS and IVR rights for a period of five years. Not much is known about the company: we could not find a website, any previous deals, nor any earlier products. Today we've received calls from some mobile VAS companies today asking "vRock who?", much in the same vein as that historical Cricket question: "Who is this Noel David?" vRock appears to be a new player in the game: according to the official statement from the IPL, "vRock Mobile Communications (VRMPL) is a private limited firm founded by three promoters namely - Mr. Ramesh Awtaney (Director), Mr. Vivek Gupta (Director) and Mr. Jatin Ahluwalia (Chief…

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