Reliance Communications has launched a mobile VAS application called Socially, which gives access to to social networks including Facebook, Twitter and LinkedIn through a single client. What's interesting about it is that when you receive a call, the callers recent status updates are shown. Socially is downloadable from RWorld and users can subscribe to the service at Rs. 10 for 30 days without having to pay any additional browsing charges. This is not the first instance of telecom operators giving unlimited access to the social networks: Tata Docomo had done that recently for its BuddyNet users at a price point of Rs. 10 for 30 days: no additional browsing charges apply. Socially has been developed by Mumbai and Singapore based Antarix Networks, founded by former ITFinity exec Nagesh Rao. ITFinity was acquired by OnMobile in 2007. Socially is 3G ready, and ready to be extended to 3G networks in India. We expect 3G to be launched in India before the next millennium. Features An interesting feature non-social-networking feature of the app is that it allows you to get context when receiving a call from someone: information on you last spoke or SMSed the caller, as well as an aggregation of the persons statup updates from Twitter, LinkedIn and Facebook, as well as RSS feeds. One has an newsfeed interface for the various social networks, and can set it to auto refresh every 30 minutes, as well as adding mobile desktop alerts (which I think are productivity killers). Two additional features: users can also learn…
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