BBC World Service Trust announced last month that Janala, a mobile service which helps learn English via mobile phones in Bangladesh, has delivered 1 million English lessons. Janala, which means window, was launched in November last year and is run by BBC World Service Trust and funded by UK's Department for International Development. (Hat Tip: Rajeev Gambhir) The services is based on the mobile interactive voice response system (IVR). Users in Bangladesh dial 3000 and get access to 3 minute long audio lessons and SMS quizzes. The lessons vary from Essential English for beginners to story telling lessons for advanced learners. According to the blog post, 39 percent of the callers return to the service, and lessons for beginners gets 69 percent repeat usage. In Bangladesh there is a return rate of 5 percent for other mobile information products and services. Telecom operators…
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