ACK Media CEO and co-founder Samir Patil talks to MediaNama about the right content for mobile platforms, issues in the animation sector, competition and e-books. Earlier, in Part 1, he talked about various segments, challenges and why he feels the promise of new media has not worked. Read on for the second half of the interview. Do you expect comic books on mobile to do well? In Indian mobile launches - gaming and wallpapers were big, comics books are not. Fundamental assumption on my part is that we have to design the products for mobile. I dont know why, comics, anyone would expect them to be anything. I mean, we can put them on, but just because I have comics doesn't mean I have to put them on the mobile. What works, from data we have from Vodafone, is text content, wallpapers and audio content. We don't have much of audio content but we tried to do it with Karadi which seems to do okay. Games are new, emerging. Comics will only work when we have enough large format smart phones like the iPhone or the Google Phone. If we are going to be serious about mobile, we need to develop new mobile content that is tailored for this platform. How exactly are you tailoring content for mobiles? When we first started out we created a whole text database called Heroes of the Day. You could subscribe to the service where you would get a text message say "Hero of…
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