Corrigendum: We had incorrectly stated that AppCentral is not accessible to post paid customers. It does work for them using Airtel Live WAP access, but not for Mobile Office (Mobile Internet) users. Our apologies for the error - Nikhil Pahwa, Editor, MediaNama. Feb10, 2010: Telco Bharti Airtel's mobile application store AppCentral (Airtel.in/AppCentral) is now open to users: paid apps appear to be a majority rather than free. The app store can be reached via Airtel Live! WAP Portal or by sending an SMS with the text "app" to 54321 to receive the link to the store. We'd pointed out earlier, that Airtel shouldn't ignore postpaid and Mobile Office users. However, we weren't able to access applications using Mobile Office, which means that the evolved user base that actively accesses the Mobile Internet can't download or buy apps. What gives? Partnership With CellMania, Developers To Receive 28% Revenue Share Airtel has extended its decade-long partnership with US-based CellMania to create a platform to reach developers - the Airtel Mobile Content Provider Portal. In 2000, Airtel had used CellMania's M-Finder solution as the default search engine for WAP services. Mobile application creators have been invited by the telco to submit their applications at this developer platform and it appears that CellMania will be powering the entire back end - right from the applications submitted by the developers to the AppCentral storefront. Developers registering with CellMania's platform can expect to receive 28 percent of revenue share of the total sales of the application. According…
