Average revenue per user, the performance indicator that reveals how much a telco earns from a subscriber, fell by Rs. 94 for the largest cellular operator in India Bharti Airtel to Rs. 230 (less than $5) year on year; this is also down 8.7% from the previous quarter, double the 4 percent drop experienced by Idea Cellular, whose ARPU is at Rs. 200. Average realisation per customer per minute has also crashed to 52 paise, compared to the 51 paise recorded by Idea this quarter. Traffic on network have increased by 9.56 billion minutes. Details: Release | Financials | Quarterly Report | KPIs SMS Revenues Up; Churn At 6.5% Interestingly, SMS revenues as a percentage of total mobile revenues have increased to 6 percent from 4.9 percent in the previous quarter and 4.1 percent in the December 08 quarter. Non…
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