Reliance BIG Entertainment has entered into a strategic alliance with T-Series and Hungama Digital Media; Vinod Bhanushali, President, Marketing Media Publishing (TV) for T-Series told MediaNama that while the content will be co-owned by the three, but the exploitation of the BIG Music catalogue will exclusively be with T-Series, and through T-Series, digital distribution rights (to Internet, mobile and IPTV) will be with Hungama. We're particularly intrigued by the use of the word 'co-own' in the announcement: has a joint venture between the three which owns the rights to the content? Hungama has declined to comment on the specifics of the deal, and we've sent another request for clarification. Hungama & Ownership of Content To us, the term 'co-own' implies that BIG Entertainment has sold its content to the consortium. For Hungama, this appears to be the first major acquisition of content, and a step up the value chain: it isn't just distributing the content, but will have partial ownership of future content from the consortium. We're still awaiting inputs from Hungama on how co-ownership has been established. A Familiar Story The licensing of rights to T-Series, and through them, to Hungama, is becoming a familiar story now: the might of the distribution network established by them on both the physical and digital side certainly appears to be becoming more and more influential in the music business. Hungama already has signed on Yash Raj Films, UTV New Media and Eros Entertainment; as Amit Khanna, Chairman, Reliance Big Entertainment put it, "We, at BIG Music, are delighted…
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...