Vodafone Essar and Radio Mirchi 98.3FM have partnered for a new offering -“Vodafone Mirchi Caller Tunes” - which allows listeners of the station in 32 cities to purchase any of the songs they hear on it and set the song as their caller ring back tone (CRBT) on their mobile phones. They can either use an IVR or by sending an SMS to a shortcode announced by the radio jockey. Given that activating a CRBT is an impulse purchase (hence the importance of Press Star (*) to copy), this is undoubtedly a boost to discovering CRBT services, one of the most popular value added services (VAS), but we're also wondering if the consumption of CRBT has reduced in India: VAS revenues have certainly been under pressure. The terms of the deal between Radio Mirchi and Vodafone have not been disclosed:…
- A Complete Guide To The Indian Telecommunication Bill, 2022 September 23, 2022
- Ashwini Vaishnav on Draft Telecom Bill Regulating WhatsApp, Mandating KYC and Revealing Caller Identity September 23, 2022
- The Draft Indian Telecommunication Bill Wants To Protect Users From Spam Calls, But Concerns remain September 23, 2022
- UK to probe cloud services, personal communication apps, and smart devices September 23, 2022
- Indian Telecommunication Bill 2022: Provisions on Telecommunication Development Fund and Regulatory Sandbox September 23, 2022
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
The Structure and Style of a Dogma Community: Conspiracy theories and organized Twitter engagement on Sushant Singh Rajput
Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement
Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?
A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'
India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...
Why ‘group privacy’ should be recognised, and how ‘non-personal’ data becomes a regulatory blindspot
There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...