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Balaji New Media CEO Uday Sodhi On Hoonur.com, Mobile Content Initiatives

Balaji Telefilms, a BSE listed TV production house, recently launched a talent sourcing and showcasing portal called Hoonur, which allows aspirants to create and host portfolios by uploading photographs and videos. Balaji is also creating content for the mobile, currently focusing on audio content. On Hoonur Hoonur is a case of segmentation in the online jobs space: other portals like Naukri, Monster, TimesJobs and ClickJobs don't host elaborate portfolios, hence can't do justice to the entertainment segment. Uday Sodhi, CEO of New Media for Balaji Telefilms, told MediaNama that in the entertainment domain, there is a significant amount of talent that needs to be hired - actors, actresses, script writers etc, and much of this industry is fragmented. -- The Need: For a movie, hiring involves 3-4 months of screening and audtioning; Studios typically get swamped with responses to job advertisements, with photographs,…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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