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Orkut Interview Part 2: On Applications, Integration Of Google Properties, Mobile, Orkut Promote

(By Preethi J & Nikhil Pahwa)Google owned Orkut is believed to be the largest social network in India in terms of userbase, with claims of around 13-15 million users from the country. In this three part interview series, MediaNama spoke to Google India’s Rahul Kulkarni (Product Manager) and Parminder Singh (Business Head) about the Applications, Mobile, Integration of Google services and News, their Orkut Zeitgeist study, usage trends, branding, advertising and lots more. Rahul Kulkarni From a community perspective, what happens to Orkut when Google Wave gets launched? Wave looks more like a community product. Kulkarni: Wave is right now in developer preview and we are seeing interesting use cases and ideas on it. There is one demo that integrates Orkut with Wave. There are developers who are playing around assuming...say, how do you take your social graph from Orkut into Wave and vice versa. On Orkut, you have integrated videos from YouTube, Chat with Google Talk. What more can we expect? Kulkarni: You can think of Orkut as a photo site, video site or email site. The primary point of integration has been on the infrastructure, in terms of scaling of user identity. Once you log into the Google account, you are part of Orkut right there. We are working towards closing the gap with other platforms, making sure you feel you are on a common property, so you should be able to take your friends and media items wherever you go. Open Social has been one of our biggest pushes over the past…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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