L Subramanyan, former CEO of Chandamama has joined as CEO of India Syndicate, a content creation and aggregation company, MediaNama had learned via a direct message on Twitter (I’m @nixxin). Confirming that he has joined India Syndicate as CEO and Director, Subramanyan said that his mandate will be to consolidate and rapidly grow the companys business in the online and mobile space. Currently, India Syndicate provides content management services to MSN India, MSN South East Asia, Yahoo and Indiatimes, as well as corporates like Infosys and the Mahindra Group.
India Syndicate MD Radhakrishnan Ramachandran said that business plans are being drawn, and the company wants to position itself over the next two years as the choice for online and mobile aggregation. “We’re already in the content creation game, and will move into content aggregation and then distribution, through online and mobile platforms,” Subramanian said.
Two areas of focus for the company will be mobile and vernacular content. Ramachandran said that they had a mobile division Mobile 24×7 which had set up the WAP portal for Hutch with Microsoft, and managed it for 3-4 years, and had also been a production house for IMI Mobile and OnMobile for mobile content. “There is scope for mobile content, specifically from a South Indian point of view. Many years ago we used to manage the Telugu edition for Rediff. Vernacular content is what we are looking at.”
India Syndicate employs around 60 people on board, across four centres – Bangalore, Mumbai, Chennai and Thiruvananthapuram. They are looking to set up an office in Delhi, and in the process of hiring senior editorial people. The company is primarily looking at the Indian market, but says that International work will be more of an opportunistic play, and corporate energies will be focused on India.
Subramanyan said that structurally, the company has kept India Syndicate separate from their video play iStream as a separate company, because the cost dynamics of Video business are sharply different from those of non-Video business.