NetworkPlay TravelGuru Deal Now Exclusive

The alliance between and, inked a couple of months ago, has now been modified to be an exclusive deal for NetworkPlay. NetworkPlay, which started off on 15th October 2008, claims to have over 10 exclusive alliances, with companies like LinkedIn, Makemytrip, Bookmyshow, among others. Competitors in the Ad Network space, though, mention them as a “Site Representation” company than an advertising network. (Press Release)

UTVs Jodha Akbar Available For Download At BIGFlix

Jodha Akbar is now available for download on Reliance ADAG Group owned BIGFlix, the Video-on-Demand division of “We have seen a record of 10 million streams per month…We have access to over 1500 titles on our website and will have 5000 titles by December 09,” said Mr. Rajesh Das, Head- Content, (Press Release)

Idea Cellular Tries Viral Marketing With Dada

IDEA cellular gives its latest offering in digital space, ‘Dada’. A virtual character with an eastern Indian look, he always manages to get himself out of sticky situations with the help of an “IDEA” that he gets. The viral films would be an attempt to connect with the youth community on the Internet and are available on In the first one ‘Dada’ manages to avoid humiliation as a tour guide who does not know much about the city of Puri in Orissa, with his amiable character.

Business Standard Revvs Up Motoring Site has been redesigned, and will now also contain exclusive content, over and above the magazine content, including videos, blogs and a car comparison section. (afaqs) The website also has a photo gallery and driving destinations. (afaqs)

Satguide Allows Purchase Using Itz Cash Card

Satguide in an attempt to make online payment easier for customers using their premier navigation services have tied-up with ItzCash Card, to allow users to purchase GPS enabled devices and softwares which can be installed on the mobile from the portal. Features of the service include finding the best route, the user has to enter the name of the closest street from his present location and then follow the audio and visual prompts given by the device in use. (Press Release)