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Roundup: TravelGuru-NetworkPlay; Jodha Akbar-BIGFlix; Idea Cellular-Data; BSMotoring.com; Satguide

NetworkPlay TravelGuru Deal Now Exclusive The alliance between Travelguru.com and NetworkPlay.in, inked a couple of months ago, has now been modified to be an exclusive deal for NetworkPlay. NetworkPlay, which started off on 15th October 2008, claims to have over 10 exclusive alliances, with companies like LinkedIn, Makemytrip, Bookmyshow, among others. Competitors in the Ad Network space, though, mention them as a "Site Representation" company than an advertising network. (Press Release) UTVs Jodha Akbar Available For Download At BIGFlix Jodha Akbar is now available for download on Reliance ADAG Group owned BIGFlix www.broadband.bigflix.com, the Video-on-Demand division of BIGFlix.com. “We have seen a record of 10 million streams per month...We have access to over 1500 titles on our website and will have 5000 titles by December 09,” said Mr. Rajesh Das, Head- Content, BIGFlix.com. (Press Release) Idea Cellular Tries Viral Marketing With Dada IDEA cellular gives its latest offering in digital space, ‘Dada’. A virtual character with an eastern Indian look, he always manages to get himself out of sticky situations with the help of an "IDEA" that he gets. The viral films would be an attempt to connect with the youth community on the Internet and are available on www.dadakiduvidha.com. In the first one ‘Dada’ manages to avoid humiliation as a tour guide who does not know much about the city of Puri in Orissa, with his amiable character. Business Standard Revvs Up Motoring Site BSMotoring.com has been redesigned, and will now also contain exclusive content, over and above the…

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