NDTV Convergence has partnered with Quikr to launch NDTVClassifieds.com. Quikr.com was formerly Kijiji.in, a local classifieds site for apartments, cars, jobs, services, used goods ads. Quikr, backed by Matrix Partners India and eBay, is just the latest in NDTV's line of "mutually-beneficial" relationships with online companies. The Past Many of its outsourcing partners in the past have cut their ties with NDTV Convergence barely a year after launching joint projects. In 2007, the company tied up with Thailand's Yello Jobs to launch NDTVJobs.com but after a year, Yello Jobs broke away and the company then outsourced it to CareerBuilder. In January this year, the company partnered with Carwale.com to set up an auto portal called NDTVAuto.com but ended up outsourcing it completely to Carwale.com. The company had also launched NDTVAnswers with Ammas.com. What happened with that partnership? NDTV no longer figures in Ammas’ list of ‘top affiliates’. Why Does NDTV Do This? Over the past year, NDTV has launched around six sites and subsites through partnerships. NDTV forges such alliances to spread the net of its brand wider. Sanjay Trehan, CEO, NDTV Convergence said in the press release, "Leveraging the wide network that already exists on our site, NDTV.com, classifieds was a natural extension.” NDTV is seeking to ‘extend’ its brand by partnering with online service providers to add to its basket without putting the time and effort into a long term plan to develop sub-brands. When partnerships do not last, do they create a negative impression of the brand?…
- MediaNama Daily: It’s not you, it’s your data January 28, 2023
- Why is Google not fully complying with India’s orders, MapmyIndia CEO asks January 27, 2023
- Unique Identification Authority of India working on age verification through e-KYC January 27, 2023
- Views: Why India’s “indigenous” smartphone operating system BharOS is overhyped January 27, 2023
- Here’s why Twitter employees’ access to its ‘God Mode’ function is a problem January 27, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.
The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...