wordpress blog stats
Connect with us

Hi, what are you looking for?

Global Cricket Ventures Moves Fantasy Cricket Game Out Of Facebook, To Cricket.com

Global Cricket Ventures (GCV), the joint venture between Live Current Media (LCM) and Netlinkblue, appears to believe that their application will do better out of the Facebook ecosystem,  than within it.

The game, once hosted at http://apps.facebook.com/fantasycricket/ has been moved to www.cricket.com. Cricket.com is among Live Current Media’s portfolio of premium portals, which also includes boxing.com, perfume.com and karate.com (related story here), among others. LCM had bought the cricket fantasy game for $25,000, with an additional performance dependent payout of  $10,000. The game was live during the Indian Premier League, when I first saw it. LCM claims to already have more than 750 registered team entries “in the first 24 hours of operations”, but…aren’t they just teams that have been ported from Facebook? Global Cricket Ventures has also appointed Alex Chamberlen as Chief Revenue Officer, who moves from competitor Cricinfo.com. Chamberlain has the Global Head of Sales for Cricinfo, from Sept. 2004 to Aug 2007, and has 15 y ears of media experience.

(also read: BCCI Gets Restraining Order Against Online Fantasy Cricket League, Rediff; Why Rediff?)

*

LCM had bought exclusive portal rights to the Cricket tournament Indian Premier League (IPL), and the rights to manage the portal for the governing body BCCI, for $50 million for 10 years. Promoting Cricket.com was a part of the plan, but that hasn’t been implemented, until now. According to their SEC filing for the last quarter, revenues for the first season were immaterial. This is probably because the deal was announced just a few days before the season began, giving them a couple of days to get the IPLT20 portal up and running. And, signing these deals were expensive:

The Company has incurred substantial costs relating to negotiating and performing under the terms of the MOUs with each of the BCCI and the IPL, and establishing the venture with NLB.  During Q2 of 2008, these costs totaled $678,222 (Q1 of 2008 – $55,317) including, but not limited to, expenditures for business development, travel, consulting, and salaries. Not that the expenses are going to reduce: On or about October 1, 2008, the Company is scheduled to make a payment to the BCCI in the amount of $625,000 and a payment to the IPL in the amount of $375,000, in connection with the Global Cricket Venture.

I wonder if GCV and LCM will survive the IPL.

Related:
BCCI.tv Launched By Global Cricket Ventures, A Live Current Media – NetlinkBlue JV
– ContentSutra: BCCI Gets Restraining Order Against Online Fantasy Cricket League, Rediff; Why Rediff?
Nimbus Looking To Raise $140 Million: Report; Nimbus Mobile?
Sports: ESS Pays $975 M For 10-Yr Champions League T20 Rights; ICL – $110 Spend, Games2Win Tie-UP

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

By Rahul Rai and Shruti Aji Murali A little less than a year since their release, the Consumer Protection (E-commerce) Rules, 2020 is being amended....

News

By Anand Venkatanarayanan                         There has been enough commentary about the Indian IT...

News

By Rahul Rai and Shruti Aji Murali The Indian antitrust regulator, the Competition Commission of India (CCI) has a little more than a decade...

News

By Stella Joseph, Prakhil Mishra, and Surabhi Prabhudesai The recent difference of opinions between the Government and Twitter brings to fore the increasing scrutiny...

News

This article is being posted here courtesy of The Wire, where it was originally published on June 17.  By Saksham Singh The St Petersburg paradox,...

You May Also Like

News

While these steps by the social media platform could improve the safety of children online, some of the updates will only be rolled out...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ