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Shaadi.com & Vodafone Ink Revenue Share Deal For Matrimonial On WAP, Voice Portal & SMS

Shaadi.com, the matrimonial portal from People Group has gone mobile with Vodafone, launching the "Shaadi.com on Vodafone" service. The services launched include a presence on the operator on-deck WAP portal Vodafone Live, a voice portal service and SMS service. Shaadi.com on Vodafone is priced as follows: Rather expensive, don't you think, at Rs. 6/min for voice, and Rs. 10/profile for profile views? The service has been powered, not unexpectedly, by People Group's mobile company Mauj. A People Interactive spokesperson told MediaNama that this is essentially a revenue share deal, but declined to comment on the specifics. Nothing on Vodafone Live's numbers or specifics of revenue shares, so we can't really gauge the usage potential of this service. Interestingly, while this is an exclusive tie-up with Vodafone for now, People Interactive said they're going to do deals with other operators in the future. Also in the works is an independent launch WAP site...it's likely that operator tie-ups will remain even on an independent WAP site, since the operator will provide the billing. As of today, we've not similar announcements from the other two significant matrimonial players - Bharatmatrimony (Consim Info) and Jeevansathi (Info Edge) Disclosure: I own an inconsequential number of shares of Info Edge Related: -- Manorama Group Launches Matrimonial Site; Other Classifieds To Move To Verticals? -- Matrimonial Sites Ink DTH Deals - Shaadi-DishTV, Bharatmatrimony-Tata Sky

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