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SonyLIV launches third web series called Lost & Found

Sony Pictures Networks India’s web streaming platform SonyLIV has launched a new web series called ‘Lost & Found’, reports Televisionpost. The series is supposedly targeting viewers of 18-24 years, where each episode will come out on Monday, will be 15-20 minutes long and run for 6 weeks. Lost & Found is produced and directed by Kaizad Gustad, who previously has directed Bombay Boys, Boom etc., and revolves around two people dealing with crises in their lives. Sony launched its first web series called #LoveBytes in August last year, followed by another series called Shutter in October. Whistling Woods tie up: Last month, SonyLIV partnered with film institute Whistling Woods and film production house Mukta Arts, both of which are owned by Subhash Ghai, to stream the short films created by Whistling Woods students on the LIV platform. The short films created by students were produced by Connect1, a digital venture owned by Mukta Arts. Carrier billing: In December, Sony LIV partnered with Fortumo to offer operator billing on the platform to let users pay for movies through prepaid or postpaid mobile accounts with Airtel, Vodafone, Idea or Aircel. In the same month it launched paid subscriptions. Other companies who have launched original and web series: – Earlier this month, Times Internet* owned music streaming service Gaana launched its first original audio series (more like a podcast) called “Kahanibaaz” across 10 episodes. – Last month, FremantleMedia started streaming its Facebook series Confessions: It’s Complicated in audio format on Saavn, the music…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

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