Ooyala, the subsidiary of Australian telecom operator Telstra, is expanding to India and has set up its first office in Chennai. Ooyala provides media logistics, video publishing and distribution, and advertising, with analytics support.

It plans to hire over 100 employees in Chennai by early 2017, according to PTI. The new hiring will add about 20% to the company’s global workforce.

The company will be hiring talent for engineering, product development, operations, IT, professional services and technical support. The new office will provide support to the Asia-Pacific customer base.

Last Month, Ooyala had partnered with Viacom18, for Voot, its over-the-top (OTT) service. Voot would use Ooyala Pulse, an ad-server, to manage and deliver video ad campaigns across its new mobile app and desktop, the company said.

Its other customers across the Asia-Pacific region include Australia’s National Basketball League and National Rugby League, Singapore’s Mediacorp, and Media Prima in Malaysia. Telstra informed that that many broadcasters and media companies around the world use Ooyala such as ESPN, NBCUniversal, Sky Sports, RTL Group and The Weather Channel

Headquartered in Silicon Valley, Ooyala has offices in New York, Dallas, London, Chennai, Stockholm, Sydney, Tokyo, Singapore, Cologne, Madrid, Paris and Guadalajara, and with sales operations across the globe.

Past developments

In July 2015, it was reported that Telstra was planning to make Ooyala public on either the NYSE or NASDAQ. No timeline was stated then and any other information regarding the IPO isn’t available. Telstra had informed of its acquisition of Ooyala in August 2014 and increased its stake in the company from 23% to 98%. It had invested $270 million in addition to the $61 million which it had invested in the preceding two years.

In November 2011, Telstra had informed about it plans of offering national long distance, international long distance and Internet services in India by March 2012. Currently, it has four offices in India – Delhi, Mumbai and Bangalore.

Image Credits: Flickr user Darrell Nash under CC 2.0