youtubegamingapp

Google has launched YouTube Gaming’s Android and iOS mobile apps in India. The company had launched the app in August last year starting with the US and UK. YouTube Gaming is available to all users globally through its desktop version.

The app lets users ‘GO LIVE’ via a setting letting users stream content they are playing. However, it seems like Google has no way to know what users actually end up streaming as the company’s instructions mention that anything on your screen including notifications, calls, and passwords, will be recorded. Additionally, users can turn on the selfie cam and record their commentary while playing as well. Users can also launch specific games and start streaming via a floating video bubble that will appear when gaming.

Google had launched Youtube Gaming in August last year. Users can subscribe to channels, favourite games etc., other than stream and view games live. The platform currently competes with Twitch, which was acquired by Amazon for $970m in 2014. Twitch, which was launched in 2011, has the advantage of having being built up as a game streaming service and consequently, even offers an API for game developers to integrate into their games and enable direct streaming. Twitch also offers mobile apps, however these lack the feature to livestream mobile games.

YouTube originals for India: Last month, YouTube, along with its content partners Culture Machine, Only Much Louder (OML), Qyuki and The Viral Fever (TVF), said it would launch original content. This came a month after the company announced the launch of its first first original content premiere on YouTube Red, a new $10/month service where users could watch videos without ads, original content and listen to music in the US.

Other developments:

– In January, YouTube added donations cards to the platform, letting YouTube users donate to US non profit organisations.

– In December, YouTube launched YouTube Space Mumbai (announced in August this year), at Bollywood director Subhash Ghai’s film making school Whistling Woods International (WWI).

– The same month, YouTube took down a series of videos containing children using swear words and objectionable content.

– In November, YouTube said that it would protect certain YouTube videos in the US against copyright infringement under the fair use policy by offering to defend them in court (and subsequently pay for legal fees).

– In the same month, it launched three new translation tools: adding translated titles and descriptions when uploading videos, getting the community to add subtitles and buy translations for videos and captions for content creators.