Online stylist-curated fashion store Voonik has acqui-hired Getsty, a personal shopping platform for men, for an undisclosed amount. With this acqui-hire, Voonik will acquire Getsty’s existing customer base, its supplier network as well as its recommendation engine for men. Getsty provides a platform for users to meet stylists to shop for them. The clothes can then be previewed before being sent to the user. On arrival, users can try out the clothing, and return whatever they don’t like for no charge within 48 hours. It's not clear if these services will stop once the team migrates to Voonik. Note that Voonik currently only sells women’s fashion, and the move will help them get started with men’s fashion as well. TrialKart acquisition: This isn’t Voonik’s first acquisition. The company previously acqui-hired the mobile platform for providing virtual dressing room experience, TrialKart. TrialKart’s team would be responsible for building a new division at Voonik called ‘Image Intelligence’. Funding: In June last year, Voonik raised $5 million in a round of funding from Sequoia Capital and Seedfund. The platform said then that it would use the funds in personalisation and style recommendation technology. As of now Voonik provides apparels, accessories, beauty products and footwear of multiple stores for women. It provides users with necessary information after choosing items listed on its platform—like their body type and style preferences to receive a stylist recommendation on what will suit them, how to wear them, and what to pair them with. The company claims to on…
