Online stylist-curated fashion store Voonik has acqui-hired Getsty, a personal shopping platform for men, for an undisclosed amount. With this acqui-hire, Voonik will acquire Getsty’s existing customer base, its supplier network as well as its recommendation engine for men.
Getsty provides a platform for users to meet stylists to shop for them. The clothes can then be previewed before being sent to the user. On arrival, users can try out the clothing, and return whatever they don’t like for no charge within 48 hours. It’s not clear if these services will stop once the team migrates to Voonik. Note that Voonik currently only sells women’s fashion, and the move will help them get started with men’s fashion as well.
TrialKart acquisition: This isn’t Voonik’s first acquisition. The company previously acqui-hired the mobile platform for providing virtual dressing room experience, TrialKart. TrialKart’s team would be responsible for building a new division at Voonik called ‘Image Intelligence’.
Funding: In June last year, Voonik raised $5 million in a round of funding from Sequoia Capital and Seedfund. The platform said then that it would use the funds in personalisation and style recommendation technology.
As of now Voonik provides apparels, accessories, beauty products and footwear of multiple stores for women. It provides users with necessary information after choosing items listed on its platform—like their body type and style preferences to receive a stylist recommendation on what will suit them, how to wear them, and what to pair them with. The company claims to on average register close to 2,500 purchases daily from 1,500 unique customers. The company was incubated in Microsoft Ventures accelerator’s fourth batch.
Other developments in fashion:
– Earlier this month, Indian apparel and accessories portal Jaypore raised funding worth $4.37 million (Rs 30 crore) from VC firm Aavishkaar.
– In November last year, Form Media launched Hauterfly, a fashion and lifestyle website targeted specifically towards millennial women in India. The website is a discovery and shopping platform for brands.
– In October, Aditya Birla has launched an online fashion portal called abof.com that lists clothing and accessories for men and women, both from Aditya Birla’s brands as well as curated clothing from other brands.
– In the same month, NDTV’s online fashion marketplace IndianRoots partnered with Fabindia to sell the latter’s Indian ethnic wear and merchandise.
– In August, fashion e-tailer Fashionara launched a mobile application for the Android operating system.
– In July, Global Fashion Group, the owner of online fashion and apparel retailer Jabong, raised euro 150 million (~$166 million) in a round of funding from existing investors Rocket Internet and AB Kinnevik.
– In June, Reliance Industries Limited’s (RIL) retail arm Reliance Retail said it had several e-commerce initiatives planned for the year.