Vidooly, the Delhi based YouTube analytics and marketing company, has acquired the video discovery platform iCouchApp for an undisclosed amount. As a part of the deal, Vidooly will acquire all of iCouchApp’s assets and intellectual property including the tech that powers mobile apps of Zee TV and History TV18. The iCouchApp has three main functions, it lets users share and view videos, post on the timeline and features a ‘Hall of Fame’. Users can share videos directly from the YouTube app or paste the URL on the platform to share it. The app claims users can also republish videos from their own servers and had said that it would add other video platforms like DailyMotion and Vimeo soon. The platform had relaunched its Android app with a new interface and new features in March last year. Vidooly on the other hand, provides services which can be used by brands, content creators and MCNs to search within YouTube, see number of subscribers, total number of views, uploads, rank, tags leading to the channel, world rank, country rank and user engagement. It also offers video tag suggestions, best publish time, search rank analysis and competitor tracking etc. Note that in October last year, Vidooly launched a content management system (CMS) designed for multichannel networks (MCNs) on YouTube. The platform would offer operational and management features for MCNs of all sizes, and possibly let YouTubers earn more revenue and market their brands. Founded by Ajay Mishra, Nishant Radia and Subrat Kar in November…
