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Vidooly, the Delhi based YouTube analytics and marketing company, has acquired the video discovery platform iCouchApp for an undisclosed amount. As a part of the deal, Vidooly will acquire all of iCouchApp’s assets and intellectual property including the tech that powers mobile apps of Zee TV and History TV18.

The iCouchApp has three main functions, it lets users share and view videos, post on the timeline and features a ‘Hall of Fame’. Users can share videos directly from the YouTube app or paste the URL on the platform to share it. The app claims users can also republish videos from their own servers and had said that it would add other video platforms like DailyMotion and Vimeo soon. The platform had relaunched its Android app with a new interface and new features in March last year.

Vidooly on the other hand, provides services which can be used by brands, content creators and MCNs to search within YouTube, see number of subscribers, total number of views, uploads, rank, tags leading to the channel, world rank, country rank and user engagement. It also offers video tag suggestions, best publish time, search rank analysis and competitor tracking etc.

Note that in October last year, Vidooly launched a content management system (CMS) designed for multichannel networks (MCNs) on YouTube. The platform would offer operational and management features for MCNs of all sizes, and possibly let YouTubers earn more revenue and market their brands.

Founded by Ajay Mishra, Nishant Radia and Subrat Kar in November 2014, Vidooly claims to have added 2,000 individual YouTube channels including Glamrs, Indian Food Network and Myntra since its launch. It also says that 120,000 videos are added monthly through its network and that its engine analyses over 500 million video views monthly.

Funding from Bessemer Venture Partners: Vidooly was a part of Times Internet’s startup accelerator TLabs’ 6th batch, which graduated in February last year. At that time, TLabs invested Rs 12 lakh in each startup, raised the startup valuation to Rs 1.5 crore ($230,000), taking around 8% stake in them. In June, Vidooly raised funding worth $1 million from Bessemer Venture Partners to scale its technology base and expands its services in Japan and Middle East.