Social networking company Facebook has launched Reactions, an extension of the “Like” button to react in different ways to Facebook posts: Love, Haha, Wow, Sad and Angry. This can be done by holding down the Like button on mobile or hover on the same button on desktop to see reaction images and tap them to express your feelings. This feature, however, doesn't seem to have rolled out to all users yet. The company said that it had been conducting global research ‘including focus groups and surveys to determine what types of reactions people would want to use most’ before Reactions was rolled out. It also checked how people were commenting on posts using stickers and emoticons as ‘types of reactions’ to determine what it would offer in Reactions. Reactions was being tested in some markets since 2015 and supposedly received positive feedback, and is now being rolled out globally. You can find a nice report on why Facebook added Reactions from Wired here, but a tidbit: Reactions had to fulfill two main criteria: universality and expressivity. Also read: Facebook’s India content takedowns triples in first half of 2015 According to a Guardian report from September last year, Mark Zuckerberg said that the company was working on a “dislike” button to ship it, but in reality, Facebook was working on an ‘alternative to the Like button’ to express shorthand emotions on its posts, as this Marketingland report indicates. Facebook’s user stats: – Daily active users (DAUs) were 1.04 billion on average…
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