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Social networking company Facebook has launched Reactions, an extension of the “Like” button to react in different ways to Facebook posts: Love, Haha, Wow, Sad and Angry. This can be done by holding down the Like button on mobile or hover on the same button on desktop to see reaction images and tap them to express your feelings. This feature, however, doesn’t seem to have rolled out to all users yet.

The company said that it had been conducting global research ‘including focus groups and surveys to determine what types of reactions people would want to use most’ before Reactions was rolled out. It also checked how people were commenting on posts using stickers and emoticons as ‘types of reactions’ to determine what it would offer in Reactions.

Reactions was being tested in some markets since 2015 and supposedly received positive feedback, and is now being rolled out globally. You can find a nice report on why Facebook added Reactions from Wired here, but a tidbit: Reactions had to fulfill two main criteria: universality and expressivity.

Also read: Facebook’s India content takedowns triples in first half of 2015

According to a Guardian report from September last year, Mark Zuckerberg said that the company was working on a “dislike” button to ship it, but in reality, Facebook was working on an ‘alternative to the Like button’ to express shorthand emotions on its posts, as this Marketingland report indicates.

Facebook’s user stats:

– Daily active users (DAUs) were 1.04 billion on average for December 2015, an increase of 17% year-over-year.

– Mobile DAUs were 934 million on average for December 2015, an increase of 25% year-over-year.

– Monthly active users (MAUs) were 1.59 billion as of December 31, 2015, an increase of 14% year-over-year.

– Mobile MAUs were 1.44 billion as of December 31, 2015, an increase of 21% year-over-year.

– Last month, Facebook’s standalone messaging app Messenger crossed 800 million active monthly users, inching closer to the Facebook-owned WhatsApp messenger’s 900 million active monthly users.

Recent Facebook developments:

– Earlier this month, Facebook, which announced Instant Articles in April 2015, would make the service available for all publishers, regardless of their size and location starting this April, the company said in a post.

– Last month, information and survey company Nielsen announced that it would be integrating conversations on Facebook about television to its Nielsen TV Twitter ratings.

– In October, Facebook updated its search to let users search through 2 trillion public posts on the platform.

Also read:

WhatsApp to let users share their account info with Facebook

‘Mutual friends on Facebook’ presented as evidence in insider trading case by SEBI

Image Credit: LPS.1 under CC0 1.0 public domain