BetterPlace, a Bangalore based background verification firm, has tied up with home services provider HouseJoy for address verification, identification and criminal/court checks for HouseJoy’s service providers. It will also help HouseJoy get a police verification certificate for each of its service providers, and monitor verified providers with frequent address and criminal checks. The companies implemented this partnership in Bangalore initially, but it is now in effect across all of HouseJoy’s 10 cities. HouseJoy plans to expand to 5 more cities by end of this year.
Late last month, BetterPlace got an investment from Lalitesh Katragadda, former Country Manager (Products) for Google in India, who joined its executive board as a member. It claims clients in HouseJoy, Roadrunnr, Mr Right, Doormint, Ishippo, UDS, Hello Class, Parcelled, Swiggy, CommonFloor and Maid Amigo. It was founded by Uday Singh and Pravin Agarwala in December last year.
Commonfloor tie up: In October, BetterPlace tied up with CommonFloor to provide background verification services to apartment associations for apartment staff, tenants and domestic help verification, through CommonFloor Groups. CommonFloor would also team up with BetterPlace for instant verification of staff through Aadhaar, in its Smart Guard App.
As of now, BetterPlace offers verification and security checks with four products called Hire Safe, Partner Safe, Train Safe and Live Safe. Hire Safe is targeted at employers for whom it conducts background checks on potential employees. Partner Safe is to do a background check on a person before entering into partnerships like a formal agreement or marriage. Train Safe is an online and offline training system that focuses on the security of women and children, while Live Safe is for other home based security solutions.
HouseJoy CEO appointment: In September, Housejoy appointed Saran Chatterjee as its CEO. Chatterjee, who resigned after being Flipkart’s VP of products for 3 years in June, will help Housejoy’s services and cities expansion, with a focus on consumer experience. The company claims to have made over 800,000 bookings, and around 4,000 orders daily under services like plumbing, electrical, computer repair, beauty and bridal makeup.
HouseJoy funding: In June, the company raised $4 million in a Series A round of funding from Matrix Partners to scale up and expand to new cities. At that time, it claimed to be doing 1,500 orders daily, and had partnered with 2,000 service providers across 8 cities. According to the ET report, it takes a commission of 15-20% of the service provided.
Image credit: Brianetta