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On Whatsapp as a media distribution platform

It has been almost a year since Facebook owned Whatsapp last reported its Monthly Active Users (MAU) in India, and it's likely that Whatsapp MAU base has exceeded 100 million by now. 70 million was the number reported in November 2014, around 29% of India's then reported mobile Internet connection base of 235.7 million. I'd wager that our estimate of 101 million is a very conservative one: The top 4 telecom operators, who have 188 million mobile Internet connections among them, have alone added, on an average, more than 10 million mobile Internet connections a quarter over the past three quarters. (more data in our Mobile Internet in India report). The IAMAI has reported that India added 52 million Internet users in the last six months alone, and it's unlikely that Whatsapp's growth was slower. My guess would be that their monthly active user base is closer to 120 million now. The company now has 900 million active users globally, second to Facebook which has a mobile daily active user base of 844 million and a mobile monthly active user base of 1.31 billion for the quarter ended June 2015. More media on Whatsapp than many other platforms In January this year, WhatsApp claimed that its users were sending over 30 billion messages everyday. A year and half ago, 700 million photos and 100 million videos were being shared on Whatsapp on a daily basis, at a time when it had 500 million users globally. While there is no recent data on usage,…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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