Another quarter, another quarter of not taking questions on the conference call from Rediff.com, even though there appears to have been an improvement for the company, as its cash reserves declined to Rs 45 crore ($6M in Rupee terms) at the end of September 30th 2015, down from Rs 48.8 crore ($7.6M) for the same quarter last year. At the end of the last quarter, Rediff had $8.39 million of cash left, though the rupee equivalent was not disclosed. The company ought to be disclosing its results in rupee terms as well. The results for Q3 were more "not-negative" than positive, frankly: - Revenues: were up 1% in Rupee terms year-on-year and 7% sequentially, although a change in the exchange rate meant that there was a $6% decrease in revenues in US dollar terms, to $3.42 million from $3.65M. - Rediff has been loss making in 28 of its last 30 quarters. This quarter, the loss reported was $1.76 million, down 42% year on year, and flat sequentially. - India online revenues declined marginally year on year to $3 million. - Comscore reports that 20% of PC based users in India visits Rediff. The company has now stoppded disclosing the number of users, and last quarter, it had said that said that its total number of unique users was 17.5 million, with a user engagement of 21 minutes per user. There's no indication about whether there has been an increase or decline in this number. - A third of Rediff's marketplace transactions and content readership is mobile.…
