All India Radio (AIR) has appointed releaseMyAd as a virtual agency to let advertisers book ads for all of AIR’s stations online. releaseMyAd will accept and process radio ads for AIR’s network stations including Akashvani, Vividh Bharati, FM Rainbow & FM Gold, while AIR will utilise the company’s help for its inventory as well as increase its revenue. Given AIR’s reach and exclusive rights over all ministry communications, including parliamentary talk, World Cup commentary, the PM’s monthly address etc, releaseMyAd’s virtual agency will enable advertisers to tap into that network across India. AIR broadcasts news, music and word programmes in 26 languages and 146 dialects. AIR claims to have complete national reach via its main urban centres, as well as Tier III city centres provided through three tier broadcasting system. Its local radio consulting which makes the third tier of broadcasting, AIR has stations in all district headquarter towns. For this very reason, AIR finds it difficult to access businesses from remote places which would like to advertise on its network. AIR states that this will eliminate the gap between these businesses as well as advertisers who want to broadcast on AIR through releaseMyAd. releaseMyAd has a platform where small and medium businesses (SMBs) can book across radio, cinema and print segments in India. An AdAge report states that the company has created an online marketplace for media owners and buyers to find and transact, serving over 100,000 advertisers annually. It claims to have clients in Craftsvilla, Swiggy, PepperTap, Housejoy,…
