Mumbai-based e-learning startup Embibe.com has acquired 100Marks, a student guidance platform in a cash plus stock deal. The company however, did not disclose the financial details of the deal. According to Embibe, the acquisition will help to expand its platform and establish itself as a market leader.

100Marks currently offers training in JEE Main, Advanced and Medical entrance exams through gamified lessons and exam news and other updates. The platform apparently lets students play competitive educational games and set target marks the students would like to achieve.

With this acquisition, it looks like 100Marks and its team will be merged into Embibe. As of now the 100Marks domain redirects to a sub-domain at Embibe, although the features, design and services of 100Marks still remain. According to Embibe, the combined services had received over 4 million unique visitors last year.

Embibe also offers training to students in JEE, BITSAT, AIPMT, AIIMS, CET and other competitive exams. It asks questions to students that were asked in these competitive exams over the previous years and evaluates their answers and informs the students where they stand in terms of accuracy attempt and coverage.

Note that Embibe had raised $4 million in a round of funding from Kalaari Capital and Lightbox Ventures in May last year. The company had said then that it would use the capital to strengthen its student and teacher network, get more exams on to the platform and for deepening its research around performance improvement.

Founded in 2012 by Aditi Avasthi, Embibe was initially backed by Sandeep Murthy, who led the India investments of Silicon Valley VC firms Kleiner Perkins Caufield & Byers and Sherpalo Ventures.

Developments in online education:

– Meritnation.com had stated plans to launch six new offline digital learning centres, starting with Chandigarh and Lucknow last month. The platform, which had raised Rs 10 crore investment from Info Edge (India) in December 2013, targets school students (Class 1-12) across various educational boards like CBSE and ICSE among others in India.

– School educational services start-up Zaya Learning Labs had raised an undisclosed amount of investment from Pearson Affordable Learning Fund (PALF) in May last year. Founded in 2010, the company provides a learning model which allows students to learn in three different modes: digital content on tablets for individual learning, group learning with a teacher and peer-to-peer group learning.

– In October, Bangalore-based online-offline higher education services provider iNurture Education Solutions had raised Rs 30 crore investment from Bertelsmann India Investments (BII). Setup in 2004, iNurture partners various colleges & universities to offer industry relevant diploma, undergraduate, post graduate, integrated and vocational training courses across various sectors like Information Technology, animation etc.

Also read:

Trends in the Online Education sector in 2014

#Outlook15: What Indian Online Education Companies Plan To Do In 2015