Mumbai-based e-learning startup Embibe.com has acquired 100Marks, a student guidance platform in a cash plus stock deal. The company however, did not disclose the financial details of the deal. According to Embibe, the acquisition will help to expand its platform and establish itself as a market leader. 100Marks currently offers training in JEE Main, Advanced and Medical entrance exams through gamified lessons and exam news and other updates. The platform apparently lets students play competitive educational games and set target marks the students would like to achieve. With this acquisition, it looks like 100Marks and its team will be merged into Embibe. As of now the 100Marks domain redirects to a sub-domain at Embibe, although the features, design and services of 100Marks still remain. According to Embibe, the combined services had received over 4 million unique visitors last year. Embibe also offers training to students in JEE, BITSAT, AIPMT, AIIMS, CET and other competitive exams. It asks questions to students that were asked in these competitive exams over the previous years and evaluates their answers and informs the students where they stand in terms of accuracy attempt and coverage. Note that Embibe had raised $4 million in a round of funding from Kalaari Capital and Lightbox Ventures in May last year. The company had said then that it would use the capital to strengthen its student and teacher network, get more exams on to the platform and for deepening its research around performance improvement. Founded in 2012 by Aditi Avasthi, Embibe…
