lehren-rightsterBollywood-focused media network Lehren Networks has partnered with cloud-based video distribution and monetization network Rightster, which will see Rightster manage Lehren’s portfolio of YouTube channels. The companies had earlier signed an agreement under which Rightster syndicates Lehren’s video content across Rightster’s publisher network.

As per the current deal, Rightster will be responsible for audience development and monetization of Lehren’s entire network of over 77 YouTube channels, including movie, kids, music and celebrity verticals. The partnership will also allow Rightster to expand its client base in the Asia-Pacific region, which it services through its offices in New Delhi, Bangalore, Sydney and Singapore.

Overall, Lehren Networks currently claims to have over 100,000 videos live across various digital platforms including Yahoo, YouTube, MSN India, The Times of India, DailyMotion, VuClip, Box TV and Rediff among others. The network also claims to have rights to over 2000 regional and Bollywood movies, and distributes over 2 hours of new content everyday. Lehren also claimed that it has received over 1 billion views to date and adds 3 million views per day across platforms.

Rightster is a YouTube Multi-Channel Network (MCN) that currently provides various video content solutions for news, fashion, sports, entertainment and music, and video monetization through online publishers, media agencies and brands, and YouTube solutions. It currently lists Sntv, Mercedes Benz FashionWeek, The Guardian, Splash, Conde Nast, Yahoo, Paramount and Warner Brothers among others, as its clients.

Lehren-MSN deal: Last month, Lehren had inked a deal with Microsoft to feature its content on the recently revamped MSN India. It currently offers a mix of Bollywood, Indian television shows and celebrity-focused videos on MSN. Rajshri Enterntainment had also signed a similar deal with MSN India.