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Rajshri Entertainment has launched an animated nursery rhymes video channel called Peekaboo on YouTube. The videos feature The Dubby Dubs, a set of animated characters that help interpret traditional nursery rhymes in new way. Peekaboo videos will also be available on Dailymotion, MSN, DigiVive and Vuclip. New videos will be uploaded on the YouTube channel every Friday.

The audio content of Peekaboo will also be available on audio streaming and download platforms like iTunes, Spotify, Amazon, and Rhapsody among others, said the official statement. Believe Digital, with which Rajshri had signed up in May this year for distributing and marketing Rajshri’s music catalogue across various International digital platforms, is most likely working with the company on distribution of Peekaboo’s audio content as well.

Peekaboo

MSN India tie-up: Last month, Rajshri Entertainment had inked a deal with Microsoft to feature its video content on the recently revamped MSN India. The company had said that video content from its YouTube channels like Rajshri Food, Bollywood Now, Hollywood Now, and Rajshri Soul among others would be made available on MSN India. However, currently the channel is only populated with Bollywood and TV content.

Digital content for kids

– Edutainment TV channel Da Vinci Learning had partnered with Airtel Digital TV, Siticable and Digicable to offer shows like Kid Detectives, Lab Rats Challenge, Logo Animation, and Indent Kid among others, in January this year.

– Earlier this month, Sony Music had also launched an online channel for children called ‘Mad Stuff With Rob‘. The channel will feature art workshops, teach kids ways to recycle and reuse and more. Here’s the link to Mad Stuff With Rob’s YouTube channel.

Also Read: Rajneel Kumar On How Nickleodeon India Is Approaching Digital Content For Kids