Online real estate portal Housing.com has launched an interactive home booking platform called Slice View. The firm has partnered with Tata Value Homes to exclusively launch an online-only inventory of its housing projects, under this platform.
How it works: Slice View provides users with an interactive exploration of the project, along with integrated booking options. Currently, 3 Tata Housing projects including two in Chennai and one in Bangalore sport the option to ‘explore slice view’, while a project in Pune is will be added soon.
On entering the Slice View, a 3D model of the building along with a list of its floors are displayed. On clicking on a floor, all flats on the particular floor are displayed from a birds eye view. Hovering over a particular flat shows the availability, built-up area and total price of the flat, while clicking on it takes the user to a more detailed flat view, complete with flat furnishings. This page has options to display the floor plans in 2D and 3D, flat details like amenities available in the building and a breakdown of payment plans.
Booking can apparently be made from this screen itself, but will be available beginning from the 26th November and last till the 30th of this month. The company claims users booking during this period by making an online payment of Rs 30,000 will avail price appreciation of up to 10% within the first week. The properties available for sale currently start at Rs 29.9 lakh.
Tata Snapdeal tie-up: Its worth noting, Tata Value Homes had also partnered with Snapdeal.com in August this year, to enable booking of its flats on the e-commerce platform, for a Rs 30,000 non-refundable deposit. The partnership claimed to cover more than 1000 apartments from seven housing projects in cities like Bangalore, Chennai, Pune, Mumbai and Ahmedabad. Tata Value Homes also launched its own e-commerce platform, last month.
– Last week, Housing.com had introduced a new online rental agreement service that allows users to create a rental agreement online and get the physical copy delivered to their homes. The company would do all the paperwork on behalf of the user, including paying the stamp duty and deliver a physical copy within 48 hours, for a flat fee of Rs 75.
– Earlier this month, the company had launched a Home Loans product in partnership with six financial institutions – CitiBank, Axis Bank, L&T Finance, DHFL, PNB Housing Finance and Bajaj Finserv – that provides buyers looking for home loans with customized solutions to finance their purchase. A set of bank policies and terms have also been integrated into the product to give buyers an accurate rate of interest.
– In June this year, the company had also raised Rs 115 crore in funding from Helion Venture Partners, Qualcomm Ventures and Nexus Venture Partners. At the time, the company had said it would utilize the investment to expand its new projects section, extend its technology to new platforms and for branding and marketing activities.