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Flipkart launches fulfillment service for sellers

At a time when Amazon India is at loggerheads with the Karnataka's commercial tax department over its fulfillment service, Bangalore-based e-commerce major Flipkart seems to have launched its own fulfillment service for third party merchants called 'Flipkart Advantage' (Hat tip - Deals For Geeks) There is currently no information on how sellers can opt for this service, although we noticed that Flipkart Advantage badge has started appearing on some of the third party merchant listings. Similar to Amazon's fulfillment service, Flipkart mentions that products tagged with the Flipkart advantage badge are quality checked, stocked and shipped by them. These products also comes with the company's 30 day return policy, as compared to the existing 10 day return policy for third party merchants. Along with this, these products will also become eligible for faster delivery options like Flipkart's same day delivery and next-day delivery. Note that Flipkart previously offered these delivery options only for products sold by WS Retail that manages the company's front end retail operations. At launch of its same-day delivery service, a Flipkart spokesperson told Medianama that they will eventually open up this service along with its next-day delivery service up for other merchants as well. The company also recently raised a massive $1 billion investment in a round co-led by existing investors Tiger Global & Naspers. What's however not clear at the moment is how many fulfillment centers has Flipkart opened up for this service and what is the capacity of these centers. Its also not clear on how much is Flipkart charging sellers for this service. We've written to…

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