Eros Now logo

Eros International’s video on demand service ErosNow has signed a partnership to acquire the worldwide rights of select Zee TV shows.

Through this partnership, Eros Now will be offering episodes from Zee TV’s soaps & reality shows to its subscribers. This includes shows like Pavitra Rishta, Fear Files, Ek Mutti Aasmaan, Sapne Suhane Ladakpan Ke, Jodha Akbar, Do Bandhe Ek Dori Se, Kumkum Bhagya, Qubool Hai, Aur Pyar Ho Gaya, and Armano ki Doli among others.

What’s not clear is the window between the television premiere and the content being available on the site. Note that Eros had a really long window of 36 hours when it started offering content from Colors TV. A short window is critical for TV content like serials since a new episode is aired on a daily basis and with a long window of 36 hours, a newer episode would’ve been aired on the television, by the time the user is able to watch an episode on the site. Update: Eros has informed that all original Zee TV shows will be available on Eros Now with a delay of 48 hours for a period of 13 months.

Most of ErosNow’s competitors which offer television content like YouTube, Spuul and Sony LIV currently have a window ranging from 30 minutes to a couple of hours.

Ditto TV: What’s worth noting here is Zee also has an online TV subscription service called Ditto TV that essentially competes with Eros Now in terms of television content. It offers TV shows from various TV channels like Colors, Sony TV and SAB TV besides Zee’s own television channels. It also offers full-length Bollywood movies.

Besides Ditto TV, Zee TV also has a movie streaming service Bollyvodin partnership with Voddler. The service started its US rollout in June this year.

Eros Now previous partnerships

– Eros Now inked tie-ups to add Bollywood movie titles from UTV and Viacom18 to their catalogue in September last year.

– Eros Now also partnered Hathway to launch a movie subscription service called ‘Broadband Movies’ for its customers. The service is initially free for the first two months, following which it was expected to be available at an yet-undisclosed monthly subscription price.

– Eros had partnered Singapore-based Swissclear Global’s digital payment platform Tappp to launch ErosNow prepaid cards in June last year, that allows users to purchase movies, TV Shows and songs on Eros Now.