30% of Cleartrip’s search traffic comes from its mobile offerings, the company has told Medianama. By next year, it expects this number to go up to 50%.
It also expects the mobile platform to contribute for 25% of its overall bookings by the next year. Cleartrip currently offers native apps for iOS, Android, BlackBerry and Windows Phone and also has a mobile site.
It’s worth noting that Cleartrip’s competitor MakeMyTrip had also informed in its June 2014 investor presentation (pdf) that 20% of its traffic comes from mobile phones as of FY14. Mobile also accounted for 15% of the company’s total online transactions in FY14.
Aloke Bajpai, CEO of the online travel meta search engine iXiGo had also earlier told Medianama that for most online travel companies, more than 25% of their traffic and nearly 10% of their transaction volume is now coming from mobile devices. This is mainly due to the increased penetration of low cost Android smartphones. He expected the mobile+tablet traffic to overtake desktop traffic in the travel category by the end of 2014.
Android vs iOS: In terms of platform adoption for mobile bookings, Cleartrip mentions that Android accounts for 50% of mobile bookings while iPhone accounts for 43% of bookings and other platforms account for a mere 7% of the mobile bookings. That being said, Cleartrip however notes that the conversions and segment sizes are higher on the iOS platform.
Mobile Flight searches: Cleartrip mentions that around 30%-32% of its overall flight searches is from mobile devices. This is a significant jump from 10%-12% about an year and half back. Mobile also apparently accounts for 18%-20% share of its daily online transactions, up from 3%-5% about an year and half back.
Hotel bookings on Mobile: Around 15% of Cleartrip’s hotel room bookings are also now made on mobile. It’s worth noting that Cleartrip had extended its pay@hotel feature to its mobile apps earlier this year, after launching in December last year. This essentially works like a CoD (Cash on Delivery) equivalent for hotels. Users can book the hotel without having to worry about credit cards or net banking. The booking is guaranteed, and the user can directly pay to the hotel.
Last month, Cleartrip had introduced in-app cancellations for flights, hotels and trains on its Android and iOS apps. The company had then claimed to be first online travel company in India to offer cancellations on mobile apps. It had also introduced paperless tickets for flight, hotel and train bookings via Apple’s Passbook in January last year.