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Will Tablet Makers Be Interested If Indian Govt Licenses Aakash Brand?

The government of India wants to convert "Aakash", under which it had launched Aakash tablets, into a brand name, reports Business Standard. The report also states that any private company or government agency that fulfills certain criteria and specifications could license the brand name. Rajat Moona, director general of the Centre for Development of Advanced Computing (CDAC), said to the publication that the entire Aakash project was a government of India initiative but several companies are driving mileage out of its publicity by selling anything in the name of Aakash. The report states that government will allow private companies to licence Aakash logo if it fulfills criteria set by the government. As per the mandate, the tablet will have to have at least a 7-inch capacitive screen with 1GB RAM, 4GB of internal SD card memory expandable up to 32 GB and should run on Android OS with added capability to run on open-source Linux software. Aakash project, which was conceptualized in 2010, has been mired in controversies ever since its inception. The Aakash project which was supposed to be a shining knight for the government has instead become a laughing stock worldwide. It had taken a major hit after reports surfaced that the tablet was bought off the shelves from China, instead of manufacturing or designing it in India. It's very presumptuous of the government to think that major brands would want to licence the Aakash logo and suffer from the market wrath. Note that in March 2013, the government…

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