For the Info Edge backed online restaurant and events guide Zomato, the advertising revenues were at Rs 10.89 crore for the financial year ending March 31, 2013 (FY13), up 580.6% from Rs 1.60 crore advertising revenues in FY12. These revenues accounted for 95.7% of Zomato's total revenues for the fiscal FY13. Note that these revenues also include Zomato's printed food guide business, which it had launched in April 2012. The revenue from the sale of event tickets for Zomato was at Rs 0.33 crore for the fiscal, up 22.2% from Rs 0.27 crore revenue in the previous fiscal, while the revenue from restaurant bookings was at Rs 0.15 crore for the fiscal, down 11.76% from Rs 0.17 crore revenues in the previous fiscal. Event ticketing accounted for 2.9% of Zomato's total revenues for FY13, while restaurant booking accounted for 1.32% of Zomato's total revenues for FY13. The restaurant booking revenues is quite strange since Zomato doesn't publicly offer a restaurant booking service, however the company told Medianama that it has a pay per lead model with restaurants, through which restaurants pay Zomato for every conversion or any food delivery order. Note that Zomato offers a custom phone number for select restaurants through which it claims to connect consumers to a non-busy phone at the restaurant. Last month, Zomato had reported revenues of Rs 11.38 crore for FY13, up 457.84% from Rs 2.04 crore revenue in FY12. The company had posted an EBITDA loss of Rs 10.03 crore for FY13, up 38.92% from Rs 7.22 crore loss in…
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