Exclusive: Reliance Industries owned Infotel is planning a multi-screen video ad network, MediaNama has heard from multiple industry sources. Arvind Rao, who is also a part of RIL’s content efforts, on being contacted declined to comment and said “I can’t confirm anything”. We have contacted Anirudha (Ajit) Nazre for the confirmation and are awaiting a response. Nazre joined the company last year. Anurag Patnaik, we have heard, is leading this initiative. Update: On being contacted, Patnaik said that he “can’t confirm anything.”

The firm is currently hiring for an opening in this ad network, which will work across platform and for montization of its own content as well as that those from external parties. Mobile devices, we have heard, are the key part of RIL’s 4G plans.

Video ad networks in India haven’t reached a significant scale yet but the consumption is growing. Google’s video platform, YouTube, has become the primary site for consumption in India. From what we heard from content companies, both consumption and availability of content on YouTube has increased substantially in last one year.