Around 1.1 million tablets units were sold in the Indian market during July – September 2012, a growth of 99.3% Quarter on quarter and 1026.5% Year on year, according to CyberMedia Research. The firm expects tablet sales to touch 3 million units when findings for the period till the year end are revealed.
For the July-September quarter, in the Indian Tablets market, Samsung led with a 23.9% share, followed by Micromax at second position with 15.3% share and Datawind at third position with a 12.3% share (excluding sales of Aakash tablets to Govt. of India) in terms of sales.
Note that the research firm uses the term ‘shipments’ to describe the number of handsets leaving the factory premises for OEM sales or stocking by distributors and retailers; or in case of handsets imported into the country, it represents the number of handsets leaving the first warehouse. Shipments are not necessarily representative of demand, but more about the supply. MediaNama is not in a position to verify the accuracy of the findings.
The report also adds that the ASV (Average Sales Value) of Tablets in India during 3Q 2012 was approximately Rs 13,200, while 63.5% of all sales were below the Rs 10,000-mark.
For 2013, the firm predicts a growth of over 100% as OEMs eye India market for consumer, enterprise demand, government business.
Feature wise: The report reveals that out of the total, 63.2% tablets sold were Wifi tablets, 77.9% were 7inch (screen size) tablets, and 91.3% run Android,. The report also mentions that close to 135 vendors have launched their Tablets till 3Q 2012.