In Part 1 of our interview with Satyadev Chada, the co-founder and CTO of Edewcate, we discussed the company's offerings, the motivation behind its inception, revenue model, product strategy and competition. In Part 2, he speaks about monetisation patterns, leveraging YouTube, content tie-ups with DTH operators and future plans. MediaNama: What is the percentage of people accessing your free content vs paid content? Satyadev Chada: We have 2 crore unique viewers online Vs 150,000 students in classrooms. Currently, the maximum revenue is from digital classroom and maximum margin is from YouTube. MediaNama: How does YouTube work for your content? Satyadev Chada: YouTube has been a spectacular growth story for us. We have been part of the YouTube partner program since Dec 2010.We have registered a 1000%+ growth rate YoY and recorded more than 50 million page views in the last two years. Our best metrics right now are for the kids channel that includes nursery rhymes from around the world. We collect nursery rhymes that are several hundred years old and recreate them with animation and music. The singing and music are done by people who are part of our team so the cost is really low. We train them part time on some of these languages also. We produce nursery rhymes in more than 12 different languages including Japanese, Spanish, German, French, Moroccan, Korean, English, Turkish, Mandarin, Italian, Hindi and Telugu apart from English making us the most diversified kids content producer in the country. Currently we have 450 English rhymes right from 14th century British rhymes to…
