Noida-based online TV guide and social and community platform, iDubba, has launched iTRPs, offering its own television ratings platform based on the number of iDubba users watching and registering(or tune-ins) what they're watching. The ratings will be offered real time on iDubba's iTRP page and will be calculated on a daily as well as weekly basis. Note that users can register the show they're watching through iDubba's website, Android and iPhone apps, as well as via SMS. The company claims that it's getting 20,000 unique tune-ins everyday, which is more than TAM's sample size. While the company aims to disrupt the allegedly flawed existing TV ratings system that uses people meters to collect data related to viewing patterns from select house-holds, it would have to ensure the reliability of data provided by it. iDubba says that enough rules have been put in place at its back-end to make the entire process legitimate, and that the system will make more sense as the number of users increase. How does it work: Users of iDubba's Android or iPhone apps simply need to sign up, search for the channel name and tune-in to the current program using the app's controls. Users can also send an SMS in the format 'idubba ' to the number 9220092200 and tune in to register their iTRP. Similarly , users can also tune-in via the iDubba website. Interestingly, the launch comes at a time when TAM announced that it will not release ratings from 7th October to 19th December 2012, owing…
