Update: The last date for submission has been extended. It’s now the 23rd of September 2012.

September 12th 2012: We’re pleased to announce #alpha, a product and startup showcase at our flagship conference #NAMA, being held on October 10th 2012, at The Westin in Gurgaon.

While #NAMA is largely going to be about in depth conversations about the digital industry in India and the road ahead, in a 20 minute Q&A format (and 10 minutes for an audience Q&A), we also want some fresh (and great) products and fresh business ideas to be showcased.

Why #alpha

With #alpha, we want to achieve two things – try and dispel the notion that India is not a market with great products or one for innovation, and that innovation happens only in startups.

It needs to be unique, fresh and interesting – the alpha product or alpha startup (and alpha as in top-of-the-gene-pool, not half-done-readying-for-beta). Brownie points if you choose #alpha as the platform to announce/launch your product or announce you business.

So whether you’re a startup or a large company, if you’ve build a great product that you think will wow #NAMA attendees and MediaNama readers, we’ll give you the opportunity to showcase the product. If you’re a startup with a fresh and interesting business idea and and you want to announce your launch, we’ll give you the platform.

You can fill out the form for #alpha at http://nama.cc/alphaform.

Please be as detailed as possible and sincere about what are the features of the product. We’ll need to see the product (see a demo, see screenshots) and speak with you before taking a decision on featuring the product at #alpha. If you’re selected – and the decision is very subjective – we will need to be involved to curate your short talk as well.