Speaking at Ad:Tech Bangalore, James Miner, Senior Vice President, Digital Media, ESPN Star Sports talked about how the media company is offering a digital sports experience to consumers irrespective of the platform they are currently on, so that consumers can move beyond the living room and not worry about missing any important sporting event. He said that if one has to observe where the world's media habits are headed, they should observe what kids are currently doing right now. He also said that passive television is a thing of past and unlike in television, showing only a live stream on mobile devices is not a strategy since consumers will eventually get bored. Further, these digital platforms also allows them to offer more features to their consumers than on broadcast television. Miner claimed that ESPN produces around 6,000 events every year and said that on-demand content consumption will drive the next generation of media, where consumers will be able to share content like video clips with their friends and family. He also added that the next generation of television will be social television, which will bridge the television platform with mobile and web apps. ESPN Sports Destinations: Miner demoed two ESPN sports destinations: - Espnstar.com/F1 where it offers Formula 1 (F1) related information including the latest news, race schedule, driver and team standings, and on-demand video clips along with live streaming of Formula 1 races during the race time. Miner said that they offer various camera views including the pit-lane and…
